Privacy Policy

1. Introduction

GOW360 ("we", "our", or "us") operates the GOW360 platform, a multi-vertical marketplace connecting businesses and customers. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform, including our website (gow360.com), mobile applications, WhatsApp integrations, and related services.

2. Information We Collect

2.1 Information You Provide

Account registration data: name, email, phone number, password
Business profile information: business name, address, category, operating hours
Payment information: processed securely through third-party payment providers
Communications: messages sent through our platform, including WhatsApp conversations
Content you create: reviews, ratings, photos, and other user-generated content

2.2 Automatically Collected Information

Device information: device type, operating system, browser type
Usage data: pages visited, features used, interaction patterns
Location data: approximate location based on IP address (precise location only with consent)
Log data: IP address, access times, referring URLs

3. How We Use Your Information

Provide, maintain, and improve our platform and services
Process transactions and send related notifications
Facilitate communication between businesses and customers via WhatsApp and other channels
Send administrative messages, updates, and promotional communications
Provide customer support through automated (AI-powered) and human agents
Analyze usage patterns to improve user experience
Detect, prevent, and address fraud, abuse, and technical issues
Comply with legal obligations

4. WhatsApp & Messaging Integration

Our platform integrates with WhatsApp Business API (Meta) and other messaging services to provide customer communication features. When you interact with businesses through our WhatsApp integration:

Messages are processed to facilitate business-customer communication
AI-powered assistants may help respond to common inquiries
Human agents may respond within 7 days when automated responses are insufficient
Message history is stored to maintain conversation context and service quality
We comply with Meta's Platform Terms and WhatsApp Business Policy

5. Data Sharing & Disclosure

We may share your information with:

Service providers: businesses you interact with on our platform
Payment processors: to process transactions securely
Technology partners: hosting, analytics, and communication services
Legal authorities: when required by law or to protect rights and safety

We do not sell your personal information to third parties.

6. Data Security

We implement industry-standard security measures to protect your data, including encryption in transit (TLS/SSL), secure server infrastructure, access controls, and regular security audits. However, no method of transmission over the Internet is 100% secure.

7. Data Retention

We retain your personal data for as long as your account is active or as needed to provide services. You may request deletion of your account and associated data at any time by contacting us.

8. Your Rights

Depending on your jurisdiction, you may have the right to:

Access, correct, or delete your personal data
Object to or restrict processing of your data
Data portability
Withdraw consent at any time
Lodge a complaint with a data protection authority

For users in Brazil, we comply with the Lei Geral de Proteção de Dados (LGPD).

9. Cookies & Tracking

We use essential cookies for authentication and session management. Analytics cookies are used only with your consent to help us understand how the platform is used.

10. Children's Privacy

Our platform is not intended for children under 18. We do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date.

12. Contact Us

If you have questions about this Privacy Policy or your data, contact us at:

Email: contato@gow360.com
Website: https://gow360.com